Insanity, the leading UK talent management business, record label and production company, is today proud to announce its certification as a B Corp.

This milestone sees Insanity join a growing community of more than 8,000 businesses worldwide, all dedicated to shaping a more inclusive, equitable and regenerative economy. B Corp certification measures a company’s entire social and environmental impact and performance. Administered by B Lab, the not-for-profit organisation behind the B Corp movement, the certification process involves a rigorous independent examination of a business’s operations, policies and practices.

Insanity committed to becoming a B Corp in 2020 formalising this commitment two years later when it first completed the B Impact Assessment. It then set upon making various improvements over time to meet the high standards required to certify as a B Corp. The Group has committed to a journey of continuous improvement day in and day out, ensuring sustainability remains a priority as it continues to grow. To uphold this dedication and ensure high standards, B Corps are required to recertify every three years.

As part of Insanity’s certification, it made a legal commitment to put people and planet at the heart of its decision-making and to use business as a force for good. And it’s determined to join others in the entertainment industry to drive positive long-term change – something that is more important today for the entertainment industry than ever before.

Andy Varley, Founder and CEO, Insanity said “We know the entertainment industry requires transformational change. It also holds the power to influence public perception and encourage more sustainable behaviours from people. We have a responsibility to act on this—bringing more people with us on the journey and using our wide reach to create a lasting impact. Since founding Insanity back in 1997, we’ve continued to evolve, embracing new technology and ways of working. Becoming a B Corp feels like a natural next step for us. We are proud to be part of the global B Corp movement and look forward to collaborating with other companies in the community and in our industry.”