About

Incorporated in 1997, Insanity is a B Corp Certified, independently owned group of entertainment companies. Our team of 60 passionate individuals work across four main areas:

In talent management, we partner with premium talent to manage every aspect of their careers. Many of our clients have been represented by us for over ten years and we are proud to have supported them to become leaders in their field. They represent talent in all areas of the entertainment industry, including broadcasters, digital-first talent, content creators, writers, podcasters and brand partnerships Our clients dominate all areas of entertainment, whether hosting prime time television, hard hitting documentaries or presenting the biggest radio shows on air. We are a full service team managing day to day, live and corporate, brand partnerships, image rights management and more.

Insanity Records is our independently owned record label, under a long-term frontline label partnership with Sony Music UK. Our team offer the passion and personality of an independent label, with the backing of a major label and the resources of a large entertainment group.

Insanity Studios is our in-house content creation business. We lead the development of unique ideas and IP assets across both audio and audio-visual platforms, together with the production lifecycle of numerous projects across Podcast and YouTube platforms. In the IP space, Insanity Studios has a select slate of projects in development, some of which are partnered with major film studio partners and streamers.

Our partnerships group facilitate authentic talent relationships on behalf of brands. This independent team are experts in talent sourcing and campaign management for brands who are seeking out deep connections with their brand ambassadors, who want to hit KPI’s with a personalised strategy and who need expert casting from a brands team that have a foundational understanding of talent negotiations.

OUR PURPOSE

To boldly empower creatives* in a meaningful way.

*If you [ ], you are a creative.

OUR MISSION

To amplify all voices to be extraordinary and entertain the world.

OUR VISION

To lead the way in creating stories for everyone that inspire and live on.