6 April 2023
Andrew Roach joins Insanity as Senior Talent Manager

Insanity is delighted to announce that Andrew Roach has joined the team as Senior Talent Manager. His clients include Adam Pearson, Briony May Williams, Lee Ridley (Lost Voice Guy), Mark Lane, Ruben Reuter, Samantha Renke and Shani Dhanda.

Andrew brings with him a wealth of talent management experience across scripted and unscripted programming, together with a passion for promoting accessibility, diversity and inclusion. Andrew has been at the forefront of advocating for greater representation of deaf, disabled and neurodivergent talent, working alongside broadcasters, production companies and organisations such as DDPTV and the BFI.

Andrew said, “I am honoured to have joined Insanity who I have admired as an industry leader in talent management for some time. I have been impressed by their commitment to increasing diversity and inclusion in the industry, which I believe will enable us to elevate the careers of our clients, whilst making a positive impact on the progression of deaf, disabled and neurodivergent talent.”

Founder & CEO, Andy Varley, said, “Welcoming Andrew into Insanity is an incredibly important move for us and builds on our ESG commitment to make the industry more diverse, inclusive and accessible. We want to work with stakeholders across the industry to create more opportunities both on and off screen for disabled talent and those with additional needs. There will always be more that we can do, but we are striving to be allies and to do things that make an impact for our talent, our stakeholders and the communities that they represent. We know that having Andrew further guide us in this area will support lasting change and we look forward to working with him and his incredible roster of clients!”

Established in 1997, Insanity is a global entertainment company with offices in London and Los Angeles. Insanity represents talent across the areas of broadcast, music, digital-first and podcasting. Clients include Maya Jama, Roman Kemp, Vick Hope, Sam Thompson and Alice Levine. Insanity also have an in-house live booking agency, Loco Talent and a long-term frontline record label joint venture with Sony Music, Insanity Records (home to Tom Grennan, Joy Crookes and Lost Frequencies). Insanity also have a partnerships agency, Annex97.