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9 November 2026
Maya Jama Strikes Deal With Netflix

We are so proud to announce that Insanity client Maya Jama has signed a Netflix deal with a number of new projects in the works.

The pact marks an exciting new chapter in Jama’s relationship with Netflix after she made her acting debut in “The Gentlemen” Season 2 earlier this year. Jama played Aisha, a business acquaintance of Kaya Scodelario’s Susie, and will be returning to the role next season. Jama also recently competed on “The Celebrity Traitors,” which broke ratings records for the BBC.

“Maya is fabulous,” Anne Mensah, Netflix’s vice president of U.K. content, said in a statement to Variety. “She has an infectious energy and an ability to captivate audiences. We adored working with her on ‘The Gentlemen,’ and we’re absolutely delighted for her to be an even bigger part of the Netflix family.”

Added Jama, “I’m absolutely buzzing to be working with Netflix! There are some really exciting things coming and I can’t wait for everyone to see what we’ve been working on. I can’t give too much away just yet, but I’m so excited for this next chapter. Watch this space!”

Andy Varley, Founder & CEO of Insanity, shared, "What makes this news particularly special to me is the story behind it. Our Director of Entertainment, Issy Lloyd, has managed Maya for 14 years. 14 years of working together, navigating opportunities, overcoming challenges, and, most importantly, building a relationship founded on mutual trust. From Rinse FM to BBC Radio 1, from Love Island to Netflix, the journey has been full of twists and turns. In an industry that can often feel obsessed with overnight success, it’s easy to overlook the years of hard work, perseverence and determination that goes in behind the scenes. The reality is that building a sustainable career takes time. It requires patience, the courage to make difficult decisions, the ability to recognise when to say no as well as yes, and the confidence to keep looking at the bigger picture. It’s something I often talk about when I use the phrase “trust the process”. Because the process isn’t always easy and straight forward. There will be setbacks, unexpected turns and moments when the next step isn’t immediately clear. But when you surround yourself with the right team, share a long term vision and remain committed to the plan, incredible things can happen. Maya is a brilliant example of that, and so is Issy."

Congratulations to Maya and her Insanity team!