Jesse Sale

Jessie Sale is a digital host and content creator at the forefront of modern darts culture. As the recognised face of Paddy Power’s social channels, she bridges the gap between professional athletes and fans through playful, personality-driven content. By leaning into social trends and capturing the "behind-the-board" personalities of the world’s top players, Jessie has transformed how the sport is consumed by digital audiences.

A lifelong fan of the game, Jessie's journey began at 18 years old when she became the first girl to join the Sheffield Hallam University Darts Society. There, she established herself within the male-dominated team before moving to the University of Salford in 2019 to create her own successful darts club.

Jessie brings a fresh, inclusive and relatable lens to the darts world. Beyond entertainment, she is on a mission to diversify the sport by encouraging more people, including women and the younger generation, to pick up a set of darts, as well as entertain those who are already fans by bringing them closer to the sport. By challenging traditional moulds and providing an accessible entry point, Jessie is not just covering darts culture - she is actively shaping its future.