Aoife O'Farrell

Aoife, (pronounced Eefa), is a fashion and beauty, female empowering, Gen-Z creator who has burst onto the scene. Hailing from Armagh Ireland and now based in London, she recently graduated with a merit in her master’s for Fashion Marketing.

Aoife has an impressive, combined audience of over 590k across her key social platforms. Her relatability and unapologetic attitude to the Gen Z females is imperative to her success as a creator. She is all about self-love and putting yourself first. Her effortlessly cool style combined with her love of fashion has everyone asking her ‘where did you get that?’ and is really making her a tastemaker in the digital landscape. Aoife’s notable campaigns include FADA, where she launched her own Fada x Aoife jewellery collection, Vinted, Urban Outfitters, Pinterest, H&M, Moschino Fragrance and Skin + Me to name a few.

Aoife is passionate about fashion with a creative flair embodied in her and advocates for women living with Endometriosis as someone who actively lives with this condition. She continues to build her community across her social channels, believe us when we say Aoife really is one to watch!